But what is a 404 error page? To answer this, we must first understand what a 404 error is. A 404 DNS error is commonly known as a File Not Found error. This is what you see when you type in a URL that does not exist into your browser's address bar. Usually, the server returns something akin to 404 - File Not Found. If a search engine comes across such an error, it can have a negative impact on your search engine visibility. The solution to this is the creation of a custom error page, usually named 404.htm. When this page is extant on the server, instead of a File Not Found error being returned, the 404.htm file is returned. It can be thought of as a “catch-all” page, that is displayed when no file corresponding to the file called upon in the address bar exists.
However, if not, then you need some advice. You need to understand the basics of search engine optimization. Incidentally, what the basics are to you may not be basics to others. Basics to some are the correct use of LSI (latent semantic indexing), of internal linking strategies and of other techniques designed to lead search engine spiders by the hand and convince them that their site is the tops. Can you do that?
To continue with utilizing your optimization skills to the best of your ability, you need to place your keyword in the first and last sentences. If your blog site has other pages or your blog is linked on your website, place an internal link to your other page in the blog post. If you're adding a link to another site (other than one of yours which you're marketing), then you need to add rel=nofollow to the external link in the html code of your post.
semantic Phoenix SEO Web 2.0 pages such as HubPages and Squidoo are all about user generated content. This, after all, earns them money in return. Take advantage of these sites by creating and publishing some good content. Just don't forget to read through their rules and adhere to them for building your links.
Most site owners struggle with this backlink building part of the SEO campaign. Anyone can develop a site or get it developed by a professional web development company or freelancer. However, not just anyone can build the backlinks that is needed to rank a site high. It takes broad knowledge and years of experience to be a successful link building builder as once needs to know what works.
Interest in new techniques. No matter how experienced the person who works on your search engine optimization is, you'll lose out if they aren't in constant pursuit of the latest methods of ranking. The search engines, Google, in particular, don't just set up a system and leave it, Phoenix SEO they are constantly changing the way they rank websites. A good search engine optimization firm will be watching the changes with an eagle eye and implementing new methods of catching the search engines' attention.